Designer

Joseph Menna

The sculptor who taught the U.S. Mint to work in pixels — then was named its Chief Engraver.

Before he ran the artistic shop at the United States Mint, Joseph Menna sculpted superheroes for toy companies on a computer screen. He was the first full-time digital artist the Mint ever hired — and the change he started is now how American coins get made.

Who he is

In 2005 the United States Mint hired a sculptor who built his figures inside a computer.

That was unusual. For more than two centuries, every coin the Mint made began the same way: an artist pressed thumbs into clay or wax, shaped a portrait several inches across, then a machine slowly traced that model down to coin size. Joseph Menna could do all of that. But he could also do something almost no one at the Mint could — sculpt the same form on a screen, rotating it in three dimensions, with the precision of software. He was the first full-time digitally skilled artist the Mint ever brought on, and the workflow he introduced is now the house standard.

Menna was born in March 1970 and raised in Blackwood, a corner of Gloucester Township, New Jersey. He earned a Bachelor of Fine Arts from the University of the Arts in Philadelphia in 1992, then a master's in sculpture from the New York Academy of Art in 1994 — schools built on rigorous, old-fashioned training in drawing the human figure. He kept going: the Art Students League of New York, and post-graduate study in Russia at the Saint Petersburg Stieglitz State Academy of Art and Design, under the Soviet-born sculptor Leonid Lerman, whom he credits as his mentor. (He met his wife at the Stieglitz academy.)

Then comes the twist that makes Menna interesting. By night, that classically trained sculptor was one of the busiest digital artists in the collectibles business — building action figures and statues for DC Comics, McFarlane Toys, Dark Horse Comics, and Hasbro, using the sculpting software ZBrush. He grew up on comic books, Star Wars, and Doctor Who, and he poured that pop-culture fluency into the same hands that had learned anatomy the hard way. When the Mint needed someone who could bridge clay and code, there were very few people on Earth more qualified.

The craft

Menna's signature is that he never treated digital sculpting as a shortcut. He treated it as another chisel.

His classical training, he has said, made the move to digital sculpture relatively easy — because the hard part was never the tool. The hard part is knowing how light will fall across a cheek, how deep a fold of cloth should cut, how a portrait should sit so it reads at the size of a fingernail. A relief — the raised, sculpted surface of a coin — is really a drawing made out of shadow. Get the depths wrong and the face goes flat or muddy when it's struck into metal. Menna's gift is carrying that judgment, learned in clay, into a medium where the "clay" is virtual.

That fluency is why the work has range. He sculpted the reverse — the tails side — of the everyday Lincoln cent in your pocket, and he sculpted the soaring high relief gold coins that are among the most ambitious objects the Mint makes. High relief means the design rises far off the surface; it takes more pressure, more strikes, and more care than a normal coin, and it is the closest modern minting comes to a medal you could lose a fingertip in. Translating another artist's drawing into that kind of dimensional, strikeable form is exactly the problem Menna built a career solving.

His old boss put it memorably. John Mercanti, the Mint's previous Chief Engraver, called Menna the "Yoda of digital sculpting" and said his "ability to adapt and use digital programs was critical to the Mint moving forward." It was not faint praise. In February 2019, after the Chief Engraver's chair had sat empty for nearly a decade following Mercanti's 2010 retirement, Menna was named the Mint's 14th Chief Engraver — the artistic head of the institution, directing its sculptor-engravers and the outside artists of the Artistic Infusion Program.

Career timeline

  1. 1970Born in March; raised in Blackwood, Gloucester Township, New Jersey.
  2. 1992Earns a BFA from the University of the Arts, Philadelphia.
  3. 1994Earns an MFA in sculpture from the New York Academy of Art; later studies in Russia at the Stieglitz academy under Leonid Lerman.
  4. Pre-2005Works as a digital sculptor for DC Comics, McFarlane Toys, Dark Horse, and Hasbro, using ZBrush — one of the collectibles industry's leading digital artists.
  5. 2005Joins the United States Mint as a medallic sculptor — its first full-time digitally skilled artist.
  6. 2007Sculpts obverse portraits for the first First Spouse gold coins (Martha Washington, Abigail Adams).
  7. 2010Sculpts the Union Shield reverse of the Lincoln cent, designed by Lyndall Bass — still in circulation today.
  8. 2019Named the 14th Chief Engraver of the United States Mint, ending a vacancy that ran since 2010. Sculpts the 2019 American Liberty High Relief gold coin.
  9. 2023Sculpts the 2023 American Liberty High Relief gold coin, which wins Best Gold Coin in the Coin of the Year awards.

Key facts

Born
March 1970, Gloucester Township, New Jersey
Nationality
American
Training
BFA, University of the Arts (1992); MFA, New York Academy of Art (1994); Stieglitz State Academy, St. Petersburg
Mentor
Leonid Lerman
Joined the U.S. Mint
2005, as its first full-time digital sculptor
Chief Engraver
14th Chief Engraver of the U.S. Mint, since February 2019
Signature works
Lincoln Union Shield cent reverse (2010); 2019 & 2023 American Liberty High Relief gold; multiple First Spouse gold coins
Initials on coins
JFM (Joseph Francis Menna)

Questions people ask

What is Joseph Menna best known for?

Two things. First, he was the U.S. Mint's first full-time digital sculptor, and the digital workflow he introduced in the mid-2000s became the Mint's standard way of making coins. Second, since February 2019 he has been the Mint's 14th Chief Engraver — its top artistic post.

Did Joseph Menna design the Lincoln penny in my pocket?

He sculpted the reverse — the shield side — of the Lincoln cent that has been minted since 2010. The shield was drawn by artist Lyndall Bass; Menna translated her design into the sculpted relief that gets struck into the coin. The Lincoln portrait on the front is still Victor David Brenner's 1909 design. Look just below the scroll on the reverse and you can find Menna's initials, JFM.

What does it mean that he sculpts coins 'digitally'?

Traditionally a coin started as an oversized clay or plaster model that a machine traced down to coin size. Menna does the same sculpting on a computer using software like ZBrush, shaping the relief in three dimensions on screen. It's the same artistic judgment — how deep a fold cuts, how light falls on a face — done in a new medium. His predecessor John Mercanti called him the 'Yoda of digital sculpting.'

Did he work on the American Liberty gold coins?

Yes. Menna sculpted the obverse of the 2019 American Liberty High Relief gold coin (designed by Richard Masters) and the 2023 issue (designed by Elana Hagler). The 2023 coin went on to win Best Gold Coin in Krause Publications' Coin of the Year awards.

Was he involved in the First Spouse gold coins?

Yes, across the series. He sculpted obverse portraits for the very first issues in 2007 (Martha Washington and Abigail Adams) and continued contributing through the program — including the reverse of the 2015 Bess Truman coin, designed by Joel Iskowitz.

Sources