Designer
Jennie Norris and the eagle that stares back
A graphite artist, a former raptor handler, and the first redesign the American Gold Eagle had ever seen.
For 35 years the American Gold Eagle wore the same reverse. Then a Tucson artist who had once held live raptors on her arm drew a single eagle's head — close enough to meet its gaze — and in 2021 it became the new face of the most-collected gold coin in America.
The artist who drew the stare
Most coin designers come from medal studios and engraving benches. Jennie Norris came from the Sonoran Desert.
A resident of Tucson, Arizona since 1976, Norris built a long career as a graphic designer, illustrator, and fine artist. Her commercial work put her hand on products for brands most Americans have touched — she has cited clients including Crayola, Hasbro, Hershey, and Sea World — while her personal art turned inward, toward the desert outside her door: its plants, its animals, its old adobe architecture, and the layered Hispanic and Indigenous cultures of the region. She works mostly in graphite and "liquid graphite," media that reward patience and reverence for tiny things. Her own motto says it plainly: I find beauty in the details.
Here is the detail that matters most for the coin. Norris volunteered as a raptor handler with the Arizona-Sonora Desert Museum's Raptor Free Flight program — close-up, hands-on time with birds of prey. She had looked a live eagle in the eye. So when the United States Mint invited her, as a newly selected member of its Artistic Infusion Program (the AIP — the Mint's roster of outside artists who submit designs alongside its own staff), to draw an eagle for the nation's gold coin, she was not working from a photograph. She was working from memory.
It was her first coin design. She got the Gold Eagle.
The craft: capture the gaze, crop everything else
To understand what Norris did, you have to know what she was replacing.
When the American Gold Eagle launched in 1986, its reverse — the "tails" side — carried Miley Busiek's "Family of Eagles": a male eagle flying home with an olive branch to a nest where a female and her hatchlings wait. It is a warm, busy, narrative scene, and it ran unchanged for 35 years. The obverse kept Augustus Saint-Gaudens' striding Liberty, lifted from his celebrated 1907 Double Eagle. Two designs, one coin, an entire generation of collectors.
Norris went the opposite direction. Instead of a story across a landscape, she gave the coin a single eagle's head, cropped tight — so tight the bird's gaze fills the frame. It is a portrait, not a scene. The close crop does two things at once: it forces you to meet the eagle's eye, and it hands the sculptor a canvas of feathers to render in fine relief (relief being how high the design stands off the coin's flat field). Norris's pencil work — all those individual barbs and the catchlight in the eye — is exactly the kind of detail that survives the trip from drawing to struck gold.
On a coin, the artist who draws and the artist who sculpts are often two different people. Norris's drawing was translated into the three-dimensional model by United States Mint Medallic Artist Renata Gordon, whose sculpt is what the dies were cut from. Norris designed the gaze; Gordon gave it depth.
Key facts
- Based in
- Tucson, Arizona (resident since 1976)
- Nationality
- American
- Profession
- Graphic designer, illustrator, and fine artist
- Primary media
- Graphite and liquid graphite
- U.S. Mint program
- Artistic Infusion Program (selected 2019)
- Signature work
- American Gold Eagle 'Type 2' reverse — eagle-head portrait (2021)
- Sculpted by
- U.S. Mint Medallic Artist Renata Gordon
- Notable past role
- Volunteer raptor handler, Arizona-Sonora Desert Museum Raptor Free Flight
A short timeline
- 1976Settles in Tucson, Arizona — the Sonoran Desert becomes her lifelong subject.
- 2004Working as a professional artist and graphic designer.
- 2009Fine-art career gains national notice; work appears in International Artist magazine.
- 2019Selected by the U.S. Mint for its Artistic Infusion Program, a roster of outside artists.
- 2021Her eagle-head reverse debuts on the American Gold Eagle — the series' first redesign in 35 years. It is her first coin.
In her own words
"The American Eagle is such a noble bird. I was hoping to capture the intensity of his stare through the close cropping. His gaze speaks of pride and wisdom passed down through generations of time."
— Jennie Norris, on the Gold Eagle reverse (U.S. Mint)
Questions collectors ask
Did Jennie Norris design the new gold eagle or the new silver eagle?
The gold. In 2021 the Mint gave the gold and silver American Eagles different new reverses. Norris designed the gold reverse — a close-cropped eagle head. The new silver reverse, an eagle coming in to land with an oak branch, is a separate design by AIP artist Emily Damstra.
What is a 'Type 2' Gold Eagle, and is it Norris's design?
Yes. Collectors call coins with the original 1986 'Family of Eagles' reverse 'Type 1,' and coins with Norris's 2021 eagle-head reverse 'Type 2.' Because 2021 carries both, that year is split into Type 1 and Type 2 — a quirk collectors track closely.
Does Norris's reverse appear on all sizes of the Gold Eagle?
Yes. The eagle-head reverse runs across the gold series from the 1/10-oz $5 up through the 1-oz $50, including the 1/4-oz $10 — same portrait, scaled to each coin.
Did Norris also design the obverse — the Liberty side?
No. The obverse remains Augustus Saint-Gaudens' striding Liberty, adapted from his 1907 Double Eagle. Norris's work is the reverse.
Was the Gold Eagle really her first coin?
Yes. Norris joined the Mint's Artistic Infusion Program in 2019, and the Gold Eagle reverse was her very first coin design — an unusually prominent debut.
Sources
- U.S. Mint — Redesigning the American Eagle Gold and Silver Coins
- U.S. Mint — Unveils New American Eagle Gold and Silver Coin Reverse Designs (press release)
- U.S. Mint — Selects 27 Artists for Artistic Infusion Program (2019)
- Jennie Norris — official site, About page
- Coin World — Mint unveils American Eagles with new reverse designs
- APMEX — 2021 Type 1 vs. Type 2 American Eagles
- Gold Eagle Guide — Miley Frost and Her Family of American Eagles (original 1986 reverse)