The story behind the coin
For more than two centuries, Liberty on American money looked the same: a serene woman in a classical, vaguely European mold — the daughter of Greek goddesses and Roman coins. In 2015 the U.S. Mint decided to stop doing that. It launched the American Liberty program with a single instruction to its artists: make Liberty look like the country that carries her.
The 2018 American Liberty $10 is the moment that idea reached the rest of us. It carries the design first struck in 2017 — Liberty portrayed as a young African American woman, her hair crowned with a ring of stars — but it does so on a tenth-ounce coin priced for a normal person, not a tenth-ounce coin priced like a car. When it went on sale at noon Eastern on February 8, 2018, the Mint sold 9,842 of them on the first day.
That affordability was the whole point. The same portrait had debuted a year earlier on the 2017-W $100 American Liberty High Relief — a full ounce of gold that launched at $1,640. The 2018 coin shrank that gold to one tenth and the price to $215. The art that had been locked behind a four-figure price tag suddenly fit in a collector's hand for the cost of a nice dinner.
