Designer

Seth G. Huntington

The Minnesota artist who won a national contest — and put Independence Hall in a billion pockets.

In 1974 an art director at a Minneapolis calendar company beat 883 other entries to win a national competition. His prize: his drawing of Independence Hall would go on the back of the Bicentennial half dollar — and onto more than half a billion coins.

A drawing on half a billion coins

Seth George Huntington never set out to design money. He was an art director at Brown & Bigelow in Minneapolis — at the time one of the largest calendar and advertising houses in the world — when the U.S. Treasury threw the doors open in 1973 and invited the whole country to redraw its own coins.

The occasion was the Bicentennial. America's 200th birthday was coming in 1976, and the Mint wanted the quarter, half dollar, and dollar to carry new reverses — the "tails" side — for the celebration. So it ran an open competition. Anyone could enter. By the deadline, 884 designs had come in.

Huntington's entry was a clean, head-on rendering of Independence Hall — the Philadelphia building where the Declaration of Independence was signed. A panel of expert judges, chaired by sculptor Robert Weinman of the National Sculpture Society, narrowed the field to twelve semifinalists. On March 6, 1974, Treasury picked the winners. Huntington had won the half dollar, and a $5,000 prize. The next morning, Mint Director Mary Brooks unveiled the chosen designs on NBC's Today show.

He was, by then, a man who had already lived several lives. The coin would make him quietly famous to anyone who ever checked their change.

The eye behind the building

Huntington's training was in commercial art — the discipline of making one clear image carry a whole idea. That is exactly what a coin needs. A coin reverse is a tiny canvas, struck in low relief — the shallow raised sculpture you feel when you run a thumb across the surface. There is no room for clutter. The picture has to read instantly, at arm's length, in dull pocket-worn metal.

His Independence Hall does that. It is a symmetrical, front-on view of the hall and its bell tower — architectural, calm, immediately recognizable. The lettering is arranged around it without crowding: "200 YEARS OF FREEDOM" to the left of the building, "E PLURIBUS UNUM" to the right, "INDEPENDENCE HALL" beneath, and the country and denomination around the rim. Look at the lower-right corner of the hall and you'll find his signature in miniature — the initials "SGH."

It helps to know what his design replaced. The everyday Kennedy half dollar carries Gilroy Roberts's portrait of President John F. Kennedy on the obverse — the "heads" side — paired with a heraldic eagle reverse. For 1975 and 1976, Huntington's hall took the eagle's place, and every coin carried the dual date "1776-1976." Roberts's Kennedy stayed on the front, where it remains today.

A design contest produces a drawing, not a coin. Turning a flat winning sketch into the three-dimensional, struck-metal object in your hand was the Mint's engraving work — sculpting the relief, cutting the dies (the hardened steel stamps that strike each blank). Huntington supplied the vision; the Mint's craftsmen made it bite into metal. That division of labor — outside designer, in-house engraver — is how the Bicentennial coins came to be.

Key facts

Born
February 12, 1920 — Minneapolis, Minnesota
Died
November 3, 2021 (age 101)
Nationality
American
Training
Minneapolis College of Art (graduated cum laude, 1949)
Day job
Artist and art director, Brown & Bigelow (1956–1985)
Signature coin work
Reverse of the 1975–1976 Bicentennial Kennedy half dollar (Independence Hall)
How he got it
Won the national Bicentennial design competition — 884 entries, $5,000 prize
Initials on the coin
'SGH' at the lower-right corner of Independence Hall

A life before the coin

  1. 1920Born February 12 in Minneapolis, Minnesota.
  2. 1940sServes in the U.S. Army in the Pacific theater during World War II with the 6th Infantry 'Red Star' Division; awarded the Bronze Star. Rises to Staff Sergeant over nearly five years of service.
  3. 1949Graduates cum laude from the Minneapolis College of Art (today MCAD).
  4. 1956Joins Brown & Bigelow, the Minneapolis calendar and advertising house, as an artist.
  5. 1973–1974Enters the U.S. Treasury's open Bicentennial coin design competition.
  6. March 6, 1974Named winner of the half dollar reverse; the designs are unveiled on NBC's 'Today' the next morning.
  7. 1975–1976His Independence Hall reverse appears on every Bicentennial Kennedy half dollar struck.
  8. 1985Retires from Brown & Bigelow as Creative Director.
  9. 2021Dies November 3, at age 101.

Why collectors still single him out

There is a particular romance to the Bicentennial coins, and Huntington sits at the heart of it. The Mint didn't hand the job to a staff sculptor or a famous artist. It asked the public — and three ordinary working artists won. Jack L. Ahr's colonial drummer went on the quarter, Dennis R. Williams's Liberty Bell over the moon went on the dollar, and Huntington's Independence Hall went on the half. For collectors, that open-contest origin is part of what makes these coins feel like the country talking to itself.

The half dollars were struck in staggering numbers in two flavors: ordinary copper-nickel clad for circulation, and a special 40% silver version sold to collectors in Mint and Proof sets. So a Huntington half is both genuinely common in worn pocket grade and genuinely collectible in pristine silver. That range — a coin almost anyone can find, with a design good enough that specialists chase flawless examples — is exactly the kind of story that keeps a designer's name alive.

That he was a Pacific combat veteran who came home, learned his craft on the GI generation's terms, and spent his career drawing calendars only sweetens it. The man who gave the nation its Bicentennial half dollar was, in the end, a working artist from Minnesota who answered an open call.

Questions people ask

What did Seth G. Huntington design?

He designed the reverse — the 'tails' side — of the 1975–1976 Bicentennial Kennedy half dollar: the head-on view of Independence Hall in Philadelphia. It is the work he is known for nationally.

How did he get the job?

He won it. The U.S. Treasury ran an open national competition in 1973–1974 to design new reverses for the Bicentennial quarter, half dollar, and dollar. Out of 884 entries, a judging panel and Treasury chose Huntington's Independence Hall for the half dollar. He received a $5,000 prize.

What do the initials 'SGH' on the half dollar mean?

They are Seth George Huntington's initials, placed at the lower-right corner of Independence Hall — the designer's quiet signature, a common practice on U.S. coinage.

Did Huntington design the Kennedy portrait too?

No. The Kennedy portrait on the obverse ('heads') is the work of Gilroy Roberts, a former Chief Engraver of the U.S. Mint. Huntington designed only the special Bicentennial reverse, which replaced the usual eagle for 1975 and 1976.

Why is the coin dated 1776-1976?

Every Bicentennial coin carries the dual date 1776-1976 — marking the 200th anniversary of American independence — rather than a single year. The Mint struck these coins across 1975 and 1976 to meet demand.

Sources