Designer

Chris Costello: the man who drew Papyrus, then drew an eagle in gold

From the world's most mocked font to an award-winning U.S. coin — a designer who took thirty years to land his dream.

At 23, fresh out of college, Chris Costello hand-drew a typeface he called Papyrus. It ended up on millions of computers, in the subtitles of Avatar, and the butt of a Saturday Night Live joke. Decades later, the same hand designed the reverse of a U.S. gold coin that won the world's top numismatic prize.

The two-act designer

Most people have seen Chris Costello's work without ever knowing his name. If you watched Avatar, you read the alien language in a font he drew. If you have ever picked a typeface from a menu and scrolled past one with rough, ancient-looking edges, you have met Papyrus — and Costello is the man who made it.

He drew it in 1982, at 23, just out of college. He had been reading the Bible and got caught on a simple question: what would English have looked like written 2,000 years ago, on papyrus, in the Middle East? He spent six months answering it with a calligraphy pen and textured paper, one letter at a time. Letraset released the result in 1983. Costello sold the rights for $750. The font went on to ship inside Mac and Windows systems for decades and become so over-used that, in 2017, Saturday Night Live built an entire Ryan Gosling sketch around a man driven mad by the fact that Avatar's logo was just "regular Papyrus." Costello has said plainly it was never meant for that: "it's way overused."

That is act one. Act two is the one numismatists know. Costello had collected coins since childhood and dreamed, for years, of designing one. The dream did not come easy. He applied to the U.S. Mint in 2004 and was turned down. Instead of quitting, he spent six years sharpening his craft — calligraphy, engraving workshops, sculpture — and reapplied. In 2010 the Mint accepted him into its Artistic Infusion Program (AIP), the pool of outside artists the Mint commissions to design coins and medals. The veteran chief engraver John Mercanti, by Costello's account, warned him that working for the Mint would be the hardest chapter of his artistic life. Costello took the warning as a calling.

The craft: traditional drawing, modern coins

Costello's style is deliberately old-fashioned in the best sense. "My illustration style is clearly traditional," he has said — he gravitates to "the pen, pencil, and watercolor styles of the 19th and early 20th centuries." His heroes are the illustrators William Morris, Aubrey Beardsley, and Franklin Booth, and, on the coin side, the great American sculptors Augustus Saint-Gaudens and Adolph Weinman. His stated aim is to "merge traditional drawing and contemporary design styles as much as possible."

The difference between a flat drawing and a struck coin is the hard part, and Costello chased it. A coin designer hands a drawing to a Mint sculptor-engraver, the staff artist who turns a two-dimensional design into the three-dimensional model the dies are cut from. The better a designer understands relief — how high and low surfaces catch light on metal — the better the finished coin. So Costello went and learned the other craft: he won a scholarship to the American Numismatic Association's engraving workshop, took a sculpture workshop at Brookgreen Gardens, and taught himself digital sculpting. He draws first in pencil on paper, then finishes in Adobe Illustrator and Photoshop — a bridge between the hand and the machine.

His instinct on a coin is for motion. The work he is best known for is an eagle that does not perch or pose — it dives. That is the choice of an illustrator who spent a career making a still page feel alive.

Career timeline

  1. 1982At 23, hand-draws the Papyrus typeface with a calligraphy pen over six months.
  2. 1983Letraset releases Papyrus; Costello sells the rights for $750.
  3. 1987Wins the grand prize in COINage magazine's Constitution coin-design contest, beating roughly 1,800 entries with a James Madison design.
  4. 2003Earns a B.S. in graphic design and visual communication from Northeastern University.
  5. 2004First application to the U.S. Mint is rejected.
  6. 2010Accepted into the U.S. Mint's Artistic Infusion Program.
  7. 2015Designs the reverse of the Lady Bird Johnson First Spouse $10 gold coin.
  8. 2017Designs the flying-eagle reverse of the American Liberty 225th Anniversary $100 gold coin — the Mint's first proof high-relief coin.
  9. 2019The 2017 American Liberty gold coin wins Best Gold Coin at the Coin of the Year (COTY) awards, World Money Fair, Berlin.

Key facts

Based in
Boston / Arlington, Massachusetts
Nationality
American
Trained at
Northeastern University (B.S. graphic design); ANA & Brookgreen engraving/sculpture workshops
Famous typeface
Papyrus (1982; released 1983)
U.S. Mint program
Artistic Infusion Program, member since 2010
Signature coin
2017 American Liberty 225th Anniversary $100 gold (reverse)
Major award
2019 Coin of the Year — Best Gold Coin

"It's way overused"

"My illustration style is clearly traditional… I always gravitate towards the pen, pencil, and watercolor styles of the 19th and early 20th centuries."

— Chris Costello, on his approach to design (CoinWeek, The Coin Analyst)

Questions people ask

Did the same Chris Costello really design both the Papyrus font and a U.S. coin?

Yes. Chris Costello, a Boston-area designer and type designer, drew the Papyrus typeface in 1982 and joined the U.S. Mint's Artistic Infusion Program in 2010. The font and the coins are the work of the same person.

Which U.S. coin did Chris Costello design?

His best-known design is the reverse — the tails side — of the 2017 American Liberty 225th Anniversary $100 gold coin, a bald eagle in flight. He also designed the reverse of the 2015 Lady Bird Johnson First Spouse $10 gold coin. On both, his initials 'CTC' appear in the design.

What award did his coin win?

The 2017 American Liberty 225th Anniversary gold coin won Best Gold Coin at the 2019 Coin of the Year (COTY) awards, presented at the World Money Fair in Berlin. The COTY judges coins issued two years prior, which is why a 2017 coin won in 2019.

Does a 'designer' actually cut the coin?

No. A Mint designer creates the artwork; a staff sculptor-engraver turns it into the three-dimensional model the dies are made from. Costello's 2017 eagle reverse was sculpted by Mint engraver Michael Gaudioso, and his 2015 Lady Bird Johnson reverse by Renata Gordon. That is why a coin often carries two sets of initials.

Why did it take him so long to get to the Mint?

Costello applied to the U.S. Mint in 2004 and was rejected. Rather than give up, he spent six years studying calligraphy, engraving, and sculpture before reapplying. He was accepted into the Artistic Infusion Program in 2010 — more than two decades after he first won a coin-design contest in 1987.

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