The story behind the coin
For more than two centuries, American gold coins came in exactly one color: gold. In 2018 that changed, and it changed on purpose.
The Breast Cancer Awareness $5 gold piece — a half eagle, the traditional name for the $5 gold denomination — came out a soft, unmistakable pink. Not from a coating or a plating that could wear off, but from the alloy itself. Congress wrote the color into the law that created the coin, and the U.S. Mint had to work out, almost from scratch, how to make pink gold strike cleanly and look right.
The coin exists because a small group of lawmakers wanted a tangible way to fund the fight against the disease. The Breast Cancer Awareness Commemorative Coin Act became Public Law 114-148, signed in 2016. It was carried in the House by Representatives Carolyn Maloney and Pete Sessions, and in the Senate by Heidi Heitkamp and Kelly Ayotte. A commemorative coin is a legal-tender coin Congress authorizes for a single year to mark a cause or anniversary; it's sold at a premium, and a fixed surcharge on each sale goes to a designated organization. Here, every $5 gold coin carried a $35 surcharge earmarked for the Breast Cancer Research Foundation. The pink wasn't decoration. It was the point.