The story behind the coin
In November 1963, a president was killed and a country needed something to hold. Within days of the assassination, the Mint decided the next half dollar would carry John F. Kennedy's face. Chief Engraver Gilroy Roberts and his assistant Frank Gasparro reworked portraits they had already cut for a Kennedy medal, and by March 1964 the coin was in people's hands.
It barely circulated. The public did not spend the 1964 Kennedy half — they kept it. The Mint struck hundreds of millions of them, and they vanished into drawers, jewelry boxes, and shoeboxes almost as fast as they came out. A coin meant for commerce became a keepsake on day one.
Fifty years later, the Mint marked that anniversary with a coin it had never made before. Not silver, not the copper-nickel that had carried the design since 1971 — gold. Three-quarters of an ounce of it, struck at the West Point Mint and stamped with a small "W" (the mint mark — the tiny letter that says which Mint struck the coin). It was the first gold half dollar in the history of the United States.