The story behind the coin
The 1996 Atlanta Games were the centennial Olympics — a hundred years since the first modern Games in Athens — and the United States threw everything at them, including its coinage. Congress had passed the 1996 Atlanta Centennial Olympic Games Commemorative Coin Act (Public Law 102-390), signed in October 1992, authorizing one of the largest commemorative coin programs the Mint had ever attempted.
The scale is the story. The program ran to sixteen coins — half dollars, silver dollars, and five-dollar gold pieces — spread across two release years, 1995 and 1996, each one honoring a different sport. The idea was to fund the Games. A surcharge (an extra fee baked into the sale price, on top of the coin's metal and minting cost) flowed from every coin sold to Atlanta Centennial Olympic Properties, the body that channeled money to the Atlanta Committee for the Olympic Games and the United States Olympic Committee.
But sixteen coins in two years was too many. Collectors who would happily buy one or two Olympic coins balked at buying the whole set, and sales slumped — especially for the plain uncirculated versions, the everyday business-strike finish that competes with the more popular mirror-like proofs. The Rowing dollar landed right in that slump. Its uncirculated coins barely sold. And that accident of timing turned a quiet sports coin into one of the program's most sought-after survivors.