Who he is
For most of American history, you could not just apply to design a coin. The work went to the Mint's own engraving staff, or, on rare occasions, to a famous sculptor the government courted personally. Then, in 2003, the Mint tried something new. It launched the Artistic Infusion Program — a roster of outside artists, chosen by competition, who would submit designs alongside the in-house engravers. Richard Masters made the first cut. Two decades on, he is the only one of those inaugural members still designing.
He came to it the long way. Born in Sioux City, Iowa, in 1955, Masters earned three degrees — a BA, an MA, and a Master of Fine Arts — from the University of Iowa, then spent his career teaching graphic design at the University of Wisconsin–Oshkosh. He was, in other words, not a coin man. He was a draftsman and a teacher who happened to answer a call for artists.
That outsider's eye is the whole point of the program — and of his work. A coin is a tiny canvas, struck in the millions, that has to read clearly at the size of a fingernail. Masters spent decades making images that reward close looking. Bringing that patience to a circulating coin is a strange, demanding fit, and it is exactly what the Mint was after when it opened the doors in 2004.
