Designer

Jamie Franki

The illustration professor who made Thomas Jefferson look you in the eye — and put the buffalo back in your pocket.

For 68 years, the nickel showed Thomas Jefferson in profile, gazing politely off to the side. Then a professor from Concord, North Carolina entered a Mint competition — and beat 146 other designs with a Jefferson who looks straight out at you. It was the first time a sitting-era president had ever faced forward on a circulating U.S. coin.

The professor who changed the nickel

Jamie Franki was not a Mint engraver. He was an illustration professor at the University of North Carolina at Charlotte, with a master's degree from Syracuse University earned in 1988 and a quarter-century of teaching ahead of him. He drew. He sculpted. He cared, by his own account, about commemoration — about objects that carry an idea forward in time.

Then, in 2004, the U.S. Mint went looking for outside artists. It had launched the Artistic Infusion Program — a stable of working illustrators and sculptors invited to submit designs alongside the Mint's own staff engravers, to shake fresh blood into American coinage. Franki was appointed a Master Designer in that program in February 2004. Within two years, his work would be in every cash register in the country.

His timing was perfect. Congress had just ordered the nickel redesigned. The Westward Journey Nickel Series (2004–2005) marked the bicentennial of the Lewis and Clark Expedition with a run of temporary designs — and the law that authorized it required the familiar Monticello to return in 2006. The door was open for new art on America's smallest-denomination workhorse coin, and Franki walked through it twice.

The buffalo, and then the man

His first hit was the American Bison — the buffalo. For the first half of 2005, Franki designed the reverse — the tails side — of the nickel: a powerful, grazing bison rendered as a deliberate nod to James Earle Fraser's beloved 1913 Buffalo nickel. (Collectors love to say Fraser's original buffalo was modeled on "Black Diamond," a bison at the Central Park Zoo — a story that is charming, widely repeated, and never fully verified.) Franki's bison was sculpted into steel by Mint engraver Norman E. Nemeth. The public adored it: the design won the international Coin of the Year (COTY) award as the Most Popular Coin of 2005.

But his signature achievement came next. For the 2006 obverse — the heads side — Franki did something nobody had done on a circulating American coin: he turned the president to face the viewer head-on. Working from Rembrandt Peale's 1800 portrait of Jefferson — painted the year Jefferson was elected — he sketched a confident, forward-gazing Thomas Jefferson, eyes meeting yours across the coin. It broke a 68-year run of Felix Schlag's profile and became the first U.S. circulating coin to depict a president facing forward.

That is the heart of Franki's craft: he is a portraitist who thinks like a storyteller. The 2006 nickel doesn't just show Jefferson's likeness; it stages a gaze. He paired it with the word "Liberty" rendered in Jefferson's own handwriting — a small, intimate touch that turns a federal coin into something that feels handwritten. The portrait was sculpted by Mint engraver Donna Weaver, and it still sits on the nickel in your pocket today.

Career timeline

  1. 1988Earns an MFA from Syracuse University.
  2. Feb 2004Appointed a Master Designer in the U.S. Mint's Artistic Infusion Program.
  3. 2005His American Bison reverse circulates in the first half of the year as part of the Westward Journey series; later wins the international Coin of the Year award as Most Popular Coin of 2005.
  4. 2006His forward-facing Jefferson becomes the new nickel obverse — the first president to face forward on a circulating U.S. coin — and remains in use to the present day.
  5. 2007 onwardDesigns and sculpts numerous American Numismatic Association World's Fair of Money and National Money Show convention medals.
  6. 2020Signs an exclusive deal with PCGS to hand-autograph certification labels for coins bearing his designs.

Key facts

Full name / signature
Jamie Franki (signs initials JNF)
Nationality
American — based in Concord, North Carolina
Training
MFA, Syracuse University (1988)
Day job
Illustration professor, UNC Charlotte (now emeritus)
Mint role
Master Designer, Artistic Infusion Program (from 2004)
Signature works
2005 American Bison nickel reverse; 2006–present Jefferson nickel obverse (forward-facing)
Major honor
Coin of the Year — Most Popular Coin of 2005 (American Bison nickel)

In his own words

My creativity is fueled by a desire to commemorate important ideas. Circulating coins and commemorative medals do precisely that. They remind us of who we can be, when we are at our best.

— Jamie Franki

Questions people ask

Who designed the 2006 nickel with Jefferson facing forward?

Jamie Franki, an illustration professor from Concord, North Carolina, working through the U.S. Mint's Artistic Infusion Program. His design was chosen from 147 submissions and was sculpted into the coin's steel dies by Mint engraver Donna Weaver. It was the first U.S. circulating coin to show a president facing forward, rather than in profile.

Did Jamie Franki also design the 2005 Buffalo nickel?

He designed the reverse — the 'tails' side — showing the American Bison, struck in the first half of 2005 as part of the Westward Journey series. It was a deliberate tribute to the classic 1913 Buffalo nickel and went on to win the international Coin of the Year award as the most popular coin of 2005.

What was the 2006 forward-facing Jefferson based on?

Rembrandt Peale's 1800 portrait of Thomas Jefferson — painted the year Jefferson was elected president. Franki turned the long-familiar side profile into a head-on gaze and paired it with the word 'Liberty' written in Jefferson's own handwriting.

Is Jamie Franki's Jefferson still on the nickel?

Yes. His forward-facing portrait has been the nickel's obverse since 2006 and remains in circulation today, paired with Felix Schlag's returning Monticello on the reverse.

What does the 'JNF' on the coin mean?

Those are Jamie Franki's initials. Designers and sculptors customarily place small initials on a coin; on the 2006-onward nickel obverse, JNF marks Franki's design work.

Sources