Designer

Laurie Musser

The greeting-card artist the U.S. Mint hired to design its coins.

For two decades she drew the art on the cards people send each other. Then the U.S. Mint came calling — and Laurie Musser put a baseball pioneer's face on a gold coin.

Who she is

For most of her career, Laurie Musser's art arrived in the mail. She spent more than twenty years as an illustrator at American Greetings — one of the country's big "social expression" companies, the kind that makes the cards people buy for birthdays and holidays. It is steady, anonymous work. Millions of people held her drawings without ever knowing her name.

Then she struck out on her own. In 2019 she founded Chalkboard Studio in Strongsville, Ohio, taking on surface patterns, portraits, and commercial design under her own banner. That same year, a very different client signed her up: the United States Mint.

In July 2019 the Mint admitted Musser to its Artistic Infusion Program — a roster of outside artists the Mint draws on to design coins and medals. AIP designers don't carve the metal themselves. They create the artwork; a Mint sculptor-engraver then translates it into the three-dimensional relief that gets struck into a coin. A few years after leaving the greeting-card business, Musser's drawings were ending up not on paper, but on gold.

The craft

Musser is a portraitist at heart, and her best-known coins are faces. The discipline of a coin portrait is brutal: you have a circle a few centimeters wide, and within it you have to capture a likeness that will still read clearly after the design is shrunk, sculpted into low relief, and stamped into hard metal. There is no room for a stray line.

Her trained range helps. She works in watercolor, pencil, pastel, charcoal, acrylic, and oil, and moves fluidly into digital tools — the same fluency between hand-drawing and software that a modern Mint design demands. A coin design begins as flat artwork, so the clarity of that first drawing decides everything that follows.

Twice the Mint has paired Musser's portraits with the same sculptor, the veteran medallic artist Phebe Hemphill — once for an astronaut, once for a baseball founder. That partnership is the through-line of her early Mint work: Musser draws the face, Hemphill gives it depth.

Key facts

Nationality
American
Based
Strongsville, Ohio
Training
Art Institute of Pittsburgh
Earlier career
Illustrator at American Greetings, 20+ years
Studio
Chalkboard Studio (founded 2019)
U.S. Mint role
Artistic Infusion Program designer (since July 2019)
Notable coin
2022 Negro Leagues Baseball $5 gold — Rube Foster portrait (obverse)
Notable coin
2021 Christa McAuliffe silver dollar — portrait (obverse)
Notable medals
U.S. Marine Corps medal (reverse); Donald J. Trump presidential bronze medal (reverse)

Her most famous coin

In 2022 the U.S. Mint marked a century of the Negro National League — the league a pitcher and manager named Andrew "Rube" Foster organized in 1920, when Black players were shut out of the white major leagues. The commemorative program included a $5 gold coin, and the job of putting Foster's face on it went to Laurie Musser.

Her obverse — the "heads" side — shows Foster in his cap, his signature reproduced at the lower right. Hemphill sculpted it. The coin is small and almost pure gold: 8.359 grams of 90% gold, 21.6 mm across, struck to a maximum of 50,000 pieces across all finishes. The reverse, designed by Donna Weaver and sculpted by Eric David Custer, shows the gesture of tipping a cap — a sign of respect on the field.

It is a fitting commission for a portraitist who spent her career making images meant to honor people. The man who built a league out of exclusion now looks out from a coin, drawn by an artist most of America had unknowingly admired for years.

Questions about Laurie Musser

What U.S. coins did Laurie Musser design?

She designed the obverse (front) portraits of the 2022 Negro Leagues Baseball $5 gold coin — a portrait of league founder Rube Foster — and the 2021 Christa McAuliffe commemorative silver dollar. Both were sculpted by Mint medallic artist Phebe Hemphill. She also designed medal reverses for the U.S. Marine Corps and the Donald J. Trump presidential bronze medal.

Did Laurie Musser carve the coins herself?

No. As an Artistic Infusion Program designer, Musser creates the artwork. A U.S. Mint sculptor-engraver — for her coins, Phebe Hemphill — then sculpts the design into the low relief that is engraved into the dies and struck into metal. Design and sculpting are two separate credits on a U.S. coin.

What is the Artistic Infusion Program?

It is a U.S. Mint program that brings in outside artists — painters, illustrators, sculptors, graphic designers — to create fresh coin and medal designs alongside the Mint's own staff. Musser joined it in July 2019. The Mint started the program in the early 2000s to widen the pool of artistic talent behind U.S. coinage.

What did Laurie Musser do before designing coins?

She spent more than twenty years as an illustrator at American Greetings, the greeting-card company, then founded her own design studio, Chalkboard Studio, in Strongsville, Ohio, in 2019 — the same year she joined the Mint's Artistic Infusion Program.

Sources